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从2008年至今,伴随着经济危机的影响,随着维也纳蓓森朵芙钢琴被日本雅马哈公司收购、韩国三益钢琴收购德国Seiler钢琴后,大量海外著名钢琴品牌抢滩登陆中国市场,直接反应出欧洲钢琴制造业出现的生存危机。有行业数据显示,中国钢琴产业生产总量已突破30万台。一时间,国内钢琴市场的产业竞争变得不再明朗。2012年,作为唯一一家在中国本土建厂的德国钢琴企业,在广州欧米勒新工厂顺利投产后,博兰斯勒钢琴家族即将迎来160周年庆典。160年对于一个家族化钢琴企业而言,确实是一个跨越百年的世纪传奇。看一下全球的钢琴制造业,还有哪些钢琴家族化企业走过160年后,依然在延续着固有的精神和文化血脉,博兰斯勒钢琴家族将德国钢琴战车开到了中国。
Since 2008, with the impact of the economic crisis, with the Beisuvu Vienna Piano purchased by Japan’s Yamaha Company and the acquisition of the German Seiler Piano by the Sanyi Piano of South Korea, a large number of overseas famous piano brands have landed on the Chinese market, directly reflecting the European piano Survival crisis in manufacturing. Some industry data show that the total production of the Chinese piano industry has exceeded 300,000 units. For a time, the domestic piano market competition in the industry has become less clear. In 2012, as the only German piano company to establish a factory in China, the Polansler Piano family is about to celebrate its 160th anniversary after the smooth opening of its new factory in Guangzhou. 160 years for a family-owned piano company, is indeed a centuries-old century legend. Look at the world’s piano manufacturing industry, what other piano family-owned enterprises after 160 years, still in the continuation of the inherent spiritual and cultural vitality, the Polansler piano family will open the German piano chariot to China.