论文部分内容阅读
随着经济发展,人民生活水平不断提高,旅游业得到了快速发展。有数据表明,中国旅游还处于传统被迫式的赶时间状态,组团旅游和自然观光依然是主要形式。但随着旅游者消费的日渐成熟,体验式旅游逐步在中国旅游市场萌芽乃至发展。本文运用SWOT分析法分析了目前汨罗端午文化体验式旅游发展的条件,浅析了汨罗端午文化体验性项目开发的现状及其存在的问题。在此基础上,就汨罗端午文化体验性旅游项目的开发,从食、住、行、游、购、娱六方面提出了具体的设计方案,以期这些方案能有益于汨罗端午文化体验性旅游项目的开发和其他传统文化类体验性旅游项目的开发。
With economic development, people’s living standards continue to rise, the tourism industry has been rapid development. Data show that China’s tourism is still in the traditional state of forced hurry, group tourism and natural tourism is still the main form. However, with the gradual maturity of tourists’ consumption, experiential tourism gradually sprout and even develop in China’s tourism market. This paper analyzes the current conditions of Miluo Dragon Boat Festival experiential tourism development by means of SWOT analysis and analyzes the current situation and existing problems of Miluo Dragon Boat Festival experiential project development. On this basis, on the Miluo Dragon Boat Festival cultural experience tourism project development, from food, housing, transportation, shopping, entertainment and six aspects of the specific design, with a view to these programs can benefit Miluo Dragon Boat Festival cultural experience tourism project Development and other traditional cultural experience tourism project development.