论文部分内容阅读
社会的有机化,强化了人们对于资讯的质量需求;身处全球化大格局中的人们对于信息需求在层次上更加丰富且深刻。而承受信息超载压力的人们需要简约精要的信息产品以使他们对于世界的把握更加经济节省,更加富有效率,微博正是在这一背景下出现的。其实,微博的许多资讯来自于传统媒体,传统媒体,特别是党报,可以借助微博更好地传播资讯,提升影响力。那么,党报如何在微博时代更好地改革与创新呢?
The socialization of society has strengthened people’s demand for information quality. People living in a globalized environment have more profound and profound information needs at the level. People under the pressure of information overload need simple and elegant information products so as to make them more economical and safer to grasp the world. It is against this background that microblogging appears. In fact, many of the information Weibo comes from traditional media, traditional media, especially the party newspaper, can use microblogging to better disseminate information and enhance its influence. So, how to better reform and innovation in the Weibo era?