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Made In Japan——“日本制造”的标志,长期以来在中国老百姓心目中是代表着可信赖的、微型的、精致的高科技产品的形象,但是2000年以来,日本企业接连发生产品质量缺陷,售后服务较差等问题,从国内闹得沸沸扬扬的东芝笔记本事件,到三菱汽车存有严重安全隐患,再到松下GD92型手机大规模返修,以及日航公司粗暴对等中国旅客等一系列事件,使得“日本制造”形象迅速在中国消费者心目中瓦解。 冰冻三尺非一日之寒。在遭遇信任危机的背后,我们看到曾大举开拓中国市场的日本企业,已面临市场竞争力急剧下降的事实;与进军中国市场的欧美企业相比,日本企业在一些重点领域、主要市场的竞争中连连败北。其中原因在于,长期以来,日本企业仍固守陈旧观念,缺乏长远眼光。现在,他们正为此付出沉重代价。
Made In Japan - a mark of “made in Japan”, has long been a symbol of trustworthy, miniature and exquisite high-tech products in the minds of Chinese people. However, since 2000, Japanese companies have successively suffered from product quality defects, Poor service and other issues from the domestic uproar of Toshiba notebook incident to Mitsubishi Motors has a serious security risk, and then to Panasonic GD92 large-scale mobile phone repair, as well as Nikko Rough peer Chinese travelers and a series of events, making The image of “made in Japan” rapidly collapsed in the minds of Chinese consumers. Frozen three feet non-day cold. Behind the crisis of confidence, we see that Japanese companies that have aggressively opened up the Chinese market have faced the fact that their market competitiveness has dropped dramatically. Compared with the European and American enterprises that have entered the Chinese market, Japanese companies have been competing in major areas and major markets In a row defeat North. The reason is that, for a long time, Japanese companies still cling to old ideas and lack of long-term vision. Now, they are paying a heavy price for this.