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思路决定出路。今天,不同的广告公司由于采用不同的发展模式,出现几家欢乐几家愁的局面。大贺广告、上海新结构广告、海润广告代表了传统户外、新媒体户外和传统综合代理三种广告形态,对广告有着截然不同的理解,对资源有着不同的使用程度,体现了资本资源、媒体资源和广告资源三个发展方向。广告公司在理论界并不认同的情况下,已经率先走上了资源依托的发展之路!
Ideas determine the way out. Today, different advertising companies due to the use of different modes of development, several happy several unhappy situation. Advertising on Dahe, advertising on new structure in Shanghai and advertising on Hairun represent three kinds of advertising forms: traditional outdoor, new media outdoor and traditional integrated agency. They have completely different understandings of advertisements, have different degrees of use of resources, embody capital resources, Media resources and advertising resources in three directions. Advertising companies in the theoretical community does not agree with the circumstances, has embarked on the first resource-based development!