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马云终于不再满足于掌握电子商务的现金流,而企图拿回定价权了。淘宝年费变脸,说到底,是为了做高淘宝商城的价值,也是夺回淘宝做正价商品的权利。不难发现,此次高调涨价是马云有意之举。其一,扎稳底盘,提高商户的退出门槛两害相权取其轻。淘宝年费变脸不是轻率做出的。那么,淘宝肯定把最坏的后果都考虑到了,为什么还会强硬地推出?壮士断腕,通过保证金抬高商户退出门槛,扎稳底盘,这应是淘宝此举的目的之一。
Ma is finally no longer satisfied with the cash flow of e-commerce, and attempt to get back the pricing. Taobao annual fee face, in the final analysis, is to do the value of high Taobao Mall, but also to regain the right to Taobao do regular price goods. Not difficult to find that the high-profile price increases are deliberately Ma move. First, stabilize the chassis and improve the exit threshold of two businesses take the lesser of their rights. Taobao annual fee change face is not made lightly. So, Taobao certainly put the worst consequences are taken into account, and why it will be tougher to launch? Warrior broken wrist, raised by the margin business exit the threshold, and stabilize the chassis, which should be one of the purposes of Taobao move.