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旅游产品是旅游经营活动的核心要素,产品竞争永远是市场竞争的主要表现形式。《旅游产品开发与创新研究》是国内第一部专门系统研究旅游产品开发的著作,以旅游产品、产品开发、产品创新三大要素为主线,着力研究休闲时代的旅游产品开发与创新问题。一、以旅游产品为研究对象随着中国经济社会的快速发展,居民生活品质的不断提高,国民消费结构的逐步升级,休闲时代正悄然来临。大众化旅游时代的旅游需求日趋个性化和多样化,旅游客源市场也由大众走向分众,对旅游产品
Tourism products are the core elements of tourism management activities, product competition will always be the main form of market competition. The “Research on Tourism Product Development and Innovation” is the first book devoted to systematically studying the development of tourism products in China. Taking the three major elements of tourism products, product development and product innovation as the main lines, the research focuses on the development and innovation of tourism products in the leisure time. I. Taking Tourism Products as the Research Object With the rapid economic and social development in China, the continuous improvement of the residents’ living quality and the gradual upgrading of the national consumption structure, the leisure time is quietly coming. The traveling demand of popular travel time is more and more individualized and diversified. The tourist source market also goes from mass to sub-audience,