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打了个“擦边球” 正文未及递交,先将传真发出。梅尔方面即开始着手方案实施的筹备工作。筹备工作最重头的部分,一是广告片《捆绑篇》创意的送审,二是“1+1”促销活动测试工作。 谈到广告片,我总忍不住要谈谈广告片的记忆点。因为当年我拍春兰空调广告片《台球篇》时,以一棒打进六只球的记忆点,引起消费者强烈关注,以致许多台球爱好者纷纷打电话询问:怎么能一棒打进六只球的?春兰空调亦因此广泛传播,名扬天下。 此次海尔“采力”广告片,我们也运用了一个绝对具有冲击力的记忆点:被捆绑的人。 具体创意脚本这是样的:
Hit the “edge ball” text is not submitted, the first fax sent. Meyer began preparations for the implementation of the program. The most important part of the preparatory work, one commercials “bundled articles” submitted to the creative, the second is the “1 +1” promotional activities testing. When it comes to commercials, I can not help but talk about the memory of commercials. Because when I shot Chunlan air conditioning commercials “billiards articles”, scored six balls in one stick memory points, aroused strong concern of consumers, so many billiards enthusiasts have called to ask: how can one scored six The ball? Chunlan air conditioning is also widely disseminated, world famous. The Haier “mining” commercials, we also use a memory point of absolute impact: to be tied people. This is the specific creative script: