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无论实际的投入多寡,对药房专业性的强调巳经内化为行业本能,从商业角度考虑,专业在很多企业意味着成本,其正面意义仅来自由于药学服务专业度的提高,带来的一系列顾客的正向反馈。而本文想要探讨的是,专业能否产生直接价值?“专业主义”能否衍生新的商业模式,起码对药房的经营模式、盈利模式进行“微创新”?在很多连锁药店以多元化的名义上演“变形记”之时,有关创新的主流做法往往与药房形态的升级、多元化品类、超级药店等概念联系在一起。本文的目的不是倡导行业回归传统的专业药房(这种类型的药房必
Regardless of the amount actually invested, the emphasis on pharmacy expertise has been internalized into an industry instinct. From a commercial point of view, specialty means cost in many enterprises, and its positive significance comes only from an increase in the degree of professionalism in pharmacy services Positive Feedback from a series of customers. And this article wants to explore is whether the professional can produce direct value? “Professionalism ” can derive a new business model, at least on the pharmacy business model, profit model “Micro Innovation ” In many chains Pharmacies in the name of the diversification of the “Metamorphosis”, the mainstream of the innovation approach is often associated with pharmacy form upgrades, diversified categories, such as the concept of super pharmacies together. The purpose of this article is not to advocate the return of the profession to a traditional specialty pharmacy (this type of pharmacy must be