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中国文化源远流长,形成了独特的传统价值体系,现代影视广告要想高质量的发展,需要在包装商品的信息与服务之外,更要重视中国传统元素的巧妙运用。本文立足于中国的传统元素,阐述象征与符号的区别,象征如何引起人们的共鸣,并在这一前提下,通过对元素象征意义的重新融合,激发广告受众的共同潜意识,自然而然的树立起广告品牌形象。
Chinese culture has a long history and formed a unique traditional value system. In order to develop high-quality modern movie and TV advertisements, it is necessary to pay more attention to the clever use of traditional Chinese elements in addition to packaging goods information and services. Based on the traditional elements of China, this article elaborates the difference between symbols and symbols and how the symbols resonate with people. Under this premise, through the re-integration of the symbolic meanings of elements, the common subconsciousness of the advertising audiences is stimulated to naturally establish advertisements Brand.