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曾经把彩电价格战演绎得出神入化的长虹,又在背投领域挥舞起降价利剑,在长虹精显王背投在全国范围内集体大降价,降价幅度平均25％,最高降幅40％。长虹负责人说,此次降价意在掀起中国背投市场普及风暴,及时将自己的技术优势转化为市场优胜,全面迎接当前广大中国家庭电视产品新一轮换代高潮的到来。 综观2003年的彩电高端市场,等离子由于技术和价格的原因,大多数厂家都把它作为长线产品,液晶目前成熟的产品主要集中在30英寸以下,30英寸以上的价格异常昂贵。市场人士分析,长虹选择此时大规模降价、掀起背投普及风暴,就是要
Once the interpretation of color TV price war predominantly Changhong, but also in the field of rear projection waving sword, in Changhong fine king rear projection in the national collective large price cuts, the average price reduction of 25%, the highest decline of 40%. Changhong official said the price cuts are intended to set off the popularization storm in China’s rear projection market in a timely manner will be their own technological superiority into the market to win the comprehensive response to the vast majority of China’s current generation of home TV products climax arrival. Looking at the 2003 high-end color TV market, plasma technology and price because of the reasons, most manufacturers have it as a long-term products, LCD currently mature products are mainly concentrated in 30 inches, 30 inches above the unusually expensive price. Market analysts, Changhong choose large-scale price cuts at this time, set off a pop-up storm, it is necessary