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2012年可谓是家电行业十年来最困难的一年。据中怡康统计数据显示,全行业各品类的销售情况与去年同比全线下跌,其中白电行业下跌幅度最高,达到两位数,而白电行业中又尤以空调最为惨烈,同比下滑近20%。不过,业内对2013年市场回暖纷纷报以乐观态度。然而,2013年伴随着各种因素的交织,市场发展还不可预知,市场局面呈现复杂多变之势。
2012 can be described as the most difficult home appliance industry in a decade. According to Zhong Yi Kang statistics show that sales of all categories of the industry fell across the board last year, of which the white industry dropped the highest, reaching double-digit, while the white industry, especially in the most tragic air-conditioning, down nearly 20% %. However, the industry has been optimistic about the market rebound in 2013. However, with the interweaving of various factors in 2013, the market development is still unpredictable and the market situation presents complicated and volatile situations.