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不论是发达国家,还是发展中国家,中小企业都在企业的总数量上占了绝对的优势,对于中小企业的关注也就成了一个热点。同时,随着市场竞争日趋激烈,产品的高度同质化,品牌也日渐成为企业越来越重要的竞争手段。中小企业如何面自身的种种限制来进行良好的品牌塑造,就成了中小企业迫切需要解决的问题。本文主要阐述品牌的定义,特征,塑造品牌的重要性和企业怎么样构建品牌等问题。
Whether developed countries or developing countries, SMEs in the total number of enterprises accounted for an absolute advantage, the concern for SMEs has become a hot spot. At the same time, with the increasingly fierce market competition, high degree of homogeneity of products, the brand has become an increasingly important business competition means. How SMEs face their own limitations to a good brand building has become an urgent need for SMEs to solve the problem. This article mainly elaborates the definition of the brand, the characteristic, the importance of shaping the brand and how to construct the brand.