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看图书的生产成本,主要包括印刷图书的纸张费、印刷费、装订费,以及编辑费、校对费、设计费、照片使用费,还有付给作者的版税等等。 付给作者版税的方法有两种,一是按零售价的百分比,二是按资金收入的百分比。在纽约,一般根据图书零售价格的百分比来支付作者版税,除了纽约这些书商之外,其它的书商,如教科书书商,会根据这个书的净资金收入的百分比支付作者版税,一般是10％。将净收入扣掉生产成本之后就是毛利,扣掉的生产成本一般会约占净资金收入的50％,如果是教科书会更高,达到大约60％,因此教科书的定价也会更高。
Look at the production costs of books, including printed books, paper costs, printing fees, binding fees, and editing fees, proofreading fees, design fees, royalties, as well as to the author’s royalties and so on. There are two ways to pay the author royalties, one is the percentage of the retail price, and the second is the percentage of the funds income. In New York, author royalties are generally paid on the basis of the percentage of the retail price of books, with the exception of those in New York, other booksellers, such as textbooks, pay author royalties based on the percentage of net book revenue, typically 10 %. The gross profit after deducting the production cost of net income will be 50% of the net funds deducted from the deducted production cost. If the textbook is even higher, about 60%, the textbook pricing will be even higher.