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一、微信营销的背景1、微信不单单是一个充满创新功能的手机应用,它已成为中国电子革命的代表,是人们生活中不可或缺的日常使用工具。根据腾讯统计,近80%的用户关注微信公众号,企业和媒体的公众账号是用户主要关注的对象,比例高达73.4%。用户关注公众号主要目的是获取资讯41.1%,其次是方便生活36.9%和学习知识13.7%。所以,灵活运用公众号将会达到很好的营销效果。2、南航微信自诞生以来粉丝呈爆
First, the background of WeChat marketing 1, WeChat is not only a mobile application full of innovative features, it has become the representative of China’s electronic revolution, is an indispensable daily life tool. According to Tencent statistics, nearly 80% of the users concerned about the WeChat public account, the public accounts of enterprises and the media are the main users of the object, the proportion of up to 73.4%. The primary purpose of the public concern for public users was to obtain information 41.1%, followed by 36.9% for convenient living and 13.7% for learning. Therefore, the flexible use of public number will achieve good marketing results. 2, China Southern Airlines WeChat since the birth of fans burst