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媒体的传播方式与消费者的奥运接触方式都已发生变化,媒体策略当然也要变招。浩腾媒体的宗旨是:将社交媒体以及“每个人的奥运”这一精神,整合到品牌营销策略中去。奥运营销对企业和消费者(生活者)意味着什么?奥运是一个全球化的大型事件,是全人类共享的。其中蕴含的平等,交流,和平,欢庆等诸多价值观是全人类所共同向往的。但是奥运的丰富内涵也给品牌的奥运营销带来挑战。因为不同文化对于奥运和奥运精神的诠释也有所不同。对于企业来说,找到针对性的切入点是非常重要的。例如,我们在对中国
The mode of media communication and the way of consumers’ Olympics have all changed. The media strategy must of course be changed. Hao Teng media’s aim is: the social media and the “everyone’s Olympic” spirit, integrated into the brand marketing strategy to go. What does Olympic marketing mean for enterprises and consumers (living)? Olympic Games is a large-scale globalization event that is shared by all human beings. The values of equality, exchange, peace and celebration contained therein are the common aspiration of all mankind. However, the rich connotation of the Olympic Games also poses a challenge to the brand’s Olympic marketing. Because different cultures interpret the Olympic and Olympic spirit differently. For businesses, to find a targeted entry point is very important. For example, we are on China