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随着科技的不断进步和互联网技术的飞速发展,电脑、手机、数字电视等终端设备越来越普及,有别于传统媒体的新媒体也应运而生。本文主要探讨电视媒体在新媒体的冲击下,如何在节目制作上创新发展,提升自己的竞争力,在新媒体环境下稳步发展。一、新媒体对传统电视媒体的影响1.对比新媒体的即时性,电视节目的内容则较封闭,
With the continuous advancement of technology and the rapid development of Internet technology, terminal devices such as computers, mobile phones and digital TVs have become more and more popular. New media different from traditional media have also emerged. This article mainly discusses how the television media, under the impact of new media, can innovate and develop in program production, enhance its competitiveness and develop steadily in the new media environment. First, the impact of new media on the traditional television media 1. Contrast the immediacy of new media, the content of the television program is more closed,