论文部分内容阅读
不久前上任的长安福特总裁兼首席执行官施滨德先生认为,福特所有的竞争对手都进入了中国市场。由于市场竞争日趋激烈,这些竞争对手在中国的市场份额,有的在下降,有的在提高,开始了一场重新洗牌。他认为,对所有竞争者来说,每家公司在中国汽车市场的份额将会保持在5%至12%之间。当然,在这场重新洗牌中,有成功者也有失败者。施滨德先生认为,福特汽车在中国的发展比较谨慎、稳妥。产能的扩大和市场的扩大同步进行,目前不存在有的竞争对手存在的产能过大问题。在产品投放
Mr. Schindler, president and CEO of Changan Ford, who took office no matter how long ago, believes all of Ford’s competitors have entered the Chinese market. Due to the increasingly fierce market competition, the market share of these competitors in China declined, some were on the rise, and a reshuffle started. He believes that for all competitors, each company’s share of China’s auto market will remain between 5% and 12%. Of course, there are winners and losers in this reshuffle. Mr. Shi Binde believes that Ford Motor Company in China’s development more cautious and secure. The expansion of production capacity and the expansion of the market simultaneously, there is no existing competitors there is too much capacity. Put in the product