论文部分内容阅读
服装加工业是平湖市的传统支柱产业,曾经为平湖市经济社会发展发挥过重要作用。但经过30多年的发展,自主品牌匮乏,创新能力不足制约了平湖服装加工业的进一步发展。本文通过对“平湖市服装品牌创业创新园”近一年来的创建情况调查,提出加强顶层设计、注重定向招商、打造区域品牌等的对策建议。
Garment processing industry is Pinghu’s traditional pillar industries, once Pinghu City, played an important role in economic and social development. However, after more than 30 years of development, lack of independent brands and lack of innovation have hindered the further development of Pinghu garment processing industry. Based on the survey of the founding status of “Pinghu Clothing Brand Entrepreneurship Innovation Park” in recent one year, this article puts forward countermeasures and suggestions on strengthening top-level design, focusing on directional investment and building regional brands.