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“跨界”必须打破学科的边界、地理、产业等实体原有的边界,而跨界的前提必须是先破界,跳出原有的界限,与其他界域合作。“破界”的前提是需要思维的改变,因此可以说,跨界关键便是创新思维。而创新思维则是公共关系的核心竞争力,公共关系的实务与教学一直都将创新思维的培养作为重点。这种取向在媒体环境改变的大背景下显得更加重要。在新媒体的强势影响下,传统的公关法则和实务操作都发生了颠覆性的变化。新媒体时代,如何培养公共关系专业学
“Cross-border” must break the original boundary of subject, boundary, geography, industry and other entities. The precondition of cross-border must break the boundary first, jump out of the original boundary and cooperate with other circles. The premise of “breaking the boundaries” requires a change of thinking, so we can say that the key to cross-border innovation is thinking. Innovative thinking, on the other hand, is the core competitiveness of public relations. The practice of public relations and teaching have all along focused on the cultivation of innovative thinking. This orientation is even more important in the context of a changing media environment. Under the strong influence of new media, the traditional PR laws and practices have undergone subversive changes. How to Develop Public Relations in the New Media Age