论文部分内容阅读
“概念”不热“竞争力”热已成为一种趋势。刚过去的一年,无论是北京的TownHouse 还是南方的复合地产,或是各类水景概念、环保概念都没有掀起市场热浪。“概念”有助于吸引眼球,却难以直接产生需求,易于模仿的“概念”不灵了。虽然楼市依旧热闹:不仅是京、沪、穗、深几个明星城市如日中天,重庆、成都、武汉、南京、大连、西安、贵阳、长春、沈阳等城市也喧闹促销——欧陆情调、美加风格、新加坡式、新西兰风情营造氛围,地铁概念、中心区概念、大社区概念、会所概念、学校概念精心包装,大抽奖、零首付、一口价、送装修、送厨卫、送物业管理费……但在热
“Concept ” not hot “competitiveness ” heat has become a trend. Just the past year, whether it is Beijing’s TownHouse or the South compound, or all kinds of water features concept, environmental protection concepts have not set off the heat of the market. “Concept ” helps to attract the eye, but it is difficult to directly generate demand, easy to imitate “concept ” not working. Although the property market is still lively: not only Beijing, Shanghai, Guangzhou and Guangzhou, a few star cities such as Zhongtian, Chongqing, Chengdu, Wuhan, Nanjing, Dalian, Xi’an, Guiyang, Changchun, Shenyang and other cities are also noisy promotions - Singapore, New Zealand customs to create the atmosphere, the subway concept, the concept of the central area, the concept of large communities, clubs concept, the concept of well-packed school, lottery, zero down payment, a price, to send decoration, In heat