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手机,近年来被业内看成是继报纸、广播、电视和网络之后的一种新媒体,俗称“第五媒体”。而微信作为手机中不可或缺的社交软件,已经潜移默化深入到我们的生活当中。微信公众号作为承载传播信息的媒介,从诞生之日起就引起了人们的关注。本文从微信公众号的发展现状出发,分析了微信公众号的传播特征并就目前微信公众号面临的前景与存在的问题进行了探析。
In recent years, mobile phones have been regarded by the industry as a kind of new media after newspapers, radio, television and internet, commonly known as the “Fifth Media”. WeChat, as an indispensable social software in mobile phones, has subtly penetrated into our lives. WeChat public account as the media carrying information dissemination, from the date of birth has aroused people’s attention. Based on the status quo of the development of WeChat public account, this article analyzes the spread characteristics of WeChat public account and probes into the prospects and existing problems of WeChat public account.