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在激烈的人才争夺战中,独树一帜的“雇主品牌”能帮助你吸引和留住符合企业核心价值观的员工。雇主品牌形象是公司对员工做出的一种价值承诺,一种与客户服务品牌同等重要的内部品牌。它不仅使员工与公司之间产生强大的亲合力,也有助于公司的“未来之星”从另一个侧面了解公司,体现公司在人才聘用方面的独特之处。另外,雇主品牌与公司产品品牌和企业文化息息相关。在招募新人时,公司不仅是在提供职位和良好的薪资待遇,同时也在推销公司形象。尽管雇主们树立优秀雇主品牌
In the fierce competition for talent, the unique “employers’ brand” can help you attract and retain employees who meet the company’s core values. Employer brand image is a kind of value commitment that the company makes to its employees. It is an internal brand that is as important as the customer service brand. It not only creates a strong affinity between employees and the company, but also helps the company’s “Star of the Future” to understand the company from another side, reflecting the uniqueness of the company in talent recruitment. In addition, the employer brand is closely related to the company’s product brand and corporate culture. When recruiting new people, the company not only provides jobs and good salary, but also promotes the company’s image. Although employers establish a good employer brand