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企业战略管理兴起于20世纪60年代,出现了诸多学派,如能力学派(SWOT分析为中心)、结构学派(五种作用力分析)。40多年来,在企业实践的基础上,战略管理的理论逐步由静态转为动态、由单一转向综合。面对经济全球化、技术创新加剧、竞争日益激烈、顾客需求多样化、网络对社会生活方
The rise of corporate strategic management began in the 1960s with the emergence of schools of thought such as the School of Ability (SWOT analysis) and the Structural School (analysis of five forces). For more than 40 years, on the basis of corporate practice, the theory of strategic management has gradually shifted from static to dynamic and from single to comprehensive. Faced with economic globalization, increased technological innovation, increasingly fierce competition, diversified customer needs, and networks for social life