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国有批发企业走向市场的关键在于加快深层的观念更新,实现传统流通观向现代流通观的彻底转轨。一、确立走向市场、全面开放的营销观市场经济条件下的商品流通,是统一市场下排除行政屏障的开放式流通。这种无界流通昭示,国有批发企业必须进一步冲出划地为牢的桎梏,在广阔的市场空间确立全面开放的大流通观。
The key for the state-owned wholesale companies to go to the market is to speed up the deep renewal of concepts and achieve a complete transition from traditional circulation concepts to modern circulation concepts. I. Establishing a market-oriented and fully open marketing concept The commodity circulation under the conditions of a market economy is an open circulation that excludes administrative barriers under the unified market. This kind of unbounded circulation shows that state-owned wholesale enterprises must further embark on the slogan of becoming a prisoner, and establish a comprehensive and open view of big circulation in a vast market space.