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思想政治工作归根结底是做人的工作。政工干部的形象如何,直接影响思想政治工作的效果和质量。当前一些单位和企业的政工干部之所以位轻少为,甚至无为为位,原因固然是多方面的,但其中一个最主要的原因就是这些政工干部缺乏群众所认可的“三种魅力”(人格魅力,智慧魅力和感情魅力)。实践证明,这“三种魅力”对重塑政工干部新形象,使思想政治工作重新“归位”显得非常重要。靠人格魅力感染人。对政工干部而言,人格问题至关重要。人格,
Ideological and political work is, in the final analysis, a man’s job. The image of political cadres, a direct impact on the effectiveness and quality of ideological and political work. At present, the reason why some cadres in government and work units of enterprises and enterprises are lighter or even in no good for their actions is due to many reasons. However, one of the most important reasons for this is that they lack the “three kinds of charm” recognized by the masses. (Personality charisma, intellectual charisma and emotional charisma). Practice has proved that this “three kinds of charisma” is very important to reshape the new image of the cadres in political work and make the ideological and political work anew. Relying on the charm of personality infected people. For political cadres, the issue of personality is of paramount importance. Personality,