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图书版权输出是国家间文化交流的主要形式,也是国家积极支持和资助的文化输出渠道,有利于增强国家软实力。实力雄厚、资源充裕的出版社,出版的中国传统文化类图书,在我国图书版权输出中一直扮演重要角色。互联网环境下,地方出版社应重点打造具有区域特色文化的版权输出取向类图书,以传播区域性的特色文化;在此基础上,注重与之相配套的文化产品的开发、生产与推广,在电子商务越来越发达的背景下,实现版权输出和中国地域特色文化产品线上营销的融通,从而优化我国图书版权输出的结构、提升版权输出的产业属性。
The copyright of books is the main form of cultural exchange between countries. It is also a channel of cultural output actively supported and financed by the state, which is conducive to enhancing the country’s soft power. The strength and abundant resources of publishing houses and Chinese traditional culture books published have always played an important role in the export of book copyright in our country. Under the Internet environment, local publishers should focus on creating books on copyright output orientation with regional distinctive culture in order to disseminate regional distinctive culture; on the basis of this, pay attention to the development, production and promotion of related cultural products. At the same time, Under the background of more and more developed e-commerce, the export of copyright and the online marketing of cultural products with regional characteristics in China are facilitated, so as to optimize the structure of copyright output of books in our country and enhance the industrial property of copyright output.