论文部分内容阅读
一直以来,在人们的印象中,教育与培训业的推广主要依靠纸媒体,通过投放平面分类广告广揽生源。然而,近日,记者在搜狗、搜狐教育频道、国内众多教育机构联手举办的首届中国教育先锋企业搜索营销论坛上了解到,传统的教育推广模式正在受到互联网的影响,网络营销已经成为教育企业推广的新思路,平面分类广告市场正遭到网络广告尤其是搜索引擎的蚕食。
All along, in the minds of people, the promotion of the education and training industry mainly depends on the paper media and serves as a source of income for broadcasters. Recently, however, the reporter learned from the first China Education Pioneer Enterprise Search Marketing Forum jointly organized by Sogou, Sohu Education Channel and many domestic educational institutions that the traditional mode of education promotion is being affected by the Internet. Internet marketing has become an extension of education enterprises New ideas, flat classified advertising market is being online advertising, especially search engine nibble.