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汉字是中国传统文化的代表,也是当代艺术设计的重要资源。将汉字融入艺术设计中,除了能够使作品本身得到丰富和升华之外,更能够表现出一种鲜明的民族风格,使设计质量得到本质的提升。文章从汉字融入艺术设计的意义谈起,就其在标志、招贴、包装等多种设计形式中的运用进行了分析。
Chinese characters are the representative of Chinese traditional culture and an important resource for contemporary art design. The integration of Chinese characters into the art design not only enriches and sublimates the work itself, but also displays a distinctive national style that enhances the quality of design. The article begins with the significance of integrating Chinese characters into art design and analyzes the application of Chinese characters in many design forms such as signage, poster, packaging and so on.