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2006年6月8日,由第一财经、东方卫视、唯众传播联合打造的我国第一档商业脱口秀互动电视节目《波士堂》开播新闻发布会在北京师范大学艺术与传媒学院举行。该节目每期约请一位企业界重量级的精英作为主角,同时邀请3位来自企业界、文化界或演艺界的知名人士组成观察员团,构成立体的话语互动体系,从不同角度观察、不同层面展现企业家的个人性情、商业传奇和精彩人生。节目打破以往电视财经节目严肃有余的倾向,将轻松、睿智、人性化,平民化的电视表达手段充分融入到节目中来,既轻松幽默,又具思考张力。《波士堂》主张“商道即人道,财经也轻松”。节目张弛有度,不仅可以让业内人士真切感受到BOSS的个性魅力、新锐思想和商业哲学,而且普通观众也能从中得到快乐和启发。同时,《波士堂》首次在国内尝试谈话节目录像直播模式,在录制过程中进行网络全程直播,广大网民可以在第一时间与现场嘉宾实时互动。
On June 8, 2006, the press conference on the launch of the first interactive commercial talk show “Boss Hall” in China, jointly organized by CBN Media, Dragon TV and MediaTek, was held at the School of Arts and Media of Beijing Normal University. The program invites an elite heavyweights of the business community as the protagonist each time, inviting 3 eminent persons from business, cultural or performing arts circles to form an observer delegation to form a three-dimensional interactive discourse system. From different perspectives, different levels Show the entrepreneur’s personal temperament, business legends and wonderful life. The program breaks through the serious tendency of television financial programs in the past and fully incorporates the means of television with ease, wisdom, humanity and common people into the programs, which are both easy-humorous and thought-provoking. “Boss Church” advocates “business is a humanitarian, financial and easy.” The program has a degree of relaxation, not only can make the industry truly feel BOSS personality charm, cutting-edge ideas and business philosophy, but also from the general audience to be happy and inspired. At the same time, “Boss Hall” for the first time in the country to try live talk shows video broadcast throughout the network during the recording process, the vast number of Internet users in the first real-time interaction with the guests at the scene.