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报纸视觉与真正的广告招贴有本质上的区别。虽然两者都算是传播,但前者是为了揭示,后者是为了告知;前者不用渲染,越真实就越有力量,后者需要打扮,越会“忽悠”越能吸引受众。一场被称为视觉盛宴的2013年中国纸媒视觉设计大餐被吃完了,剩下的不仅仅是骨渣和残羹,还有根本就没咽进肚子里的主食和食客们根本就没吃舒服的肚子。人们不禁会问:我们为什么挑了这么个年头来聚餐?答案只有一个:为了秀而不是吃。2013年,国内有许多关于报纸视觉设计方面的研讨、讲座、评奖和相互间的观摩交流活动,网络上也接二连三地冒出了举荐
Newspaper visual and real advertising posters are essentially different. Although both are considered to be transmitted, the former is for the purpose of revealing the latter for the purpose of informing. The former is not required for rendering. The more truthful the more powerful the latter is, the more the latter needs to be dressed and the more it will attract more audiences. A visual feast of 2013 China Paper visual design feast was eaten, leaving not only the bone residue and the residue, there is no pharyngeal staple food and the diners did not eat Comfortable stomach. People can not help but ask: Why did we pick such a year dinner? The only one answer: to show rather than eat. In 2013, there were many seminars, lectures, awards and mutual exchange of views on the visual design of newspapers in China, and one after another also appeared on the internet