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1964年,美国学者布赖特(J.B.Pride)在《社会语言学》一书中提出了“语言和社会结构共变”的理论:当社会生活发生渐变或激变时,作为社会现象的语言会毫不含糊地随着社会生活进展的步伐而发生变化。广告作为一种有目的、有计划的商品宣传形式,也是社会文化的组成部分。广告用语的创作在保证真实准确的前提下,在很大程度上也体现出时代特点。笔者就目前部分广告用语,从以下几个方面透视其时代特色: 一、趋时求新进入新时期以来,人们的价值观念、思想意识都发生了巨大的变化。人们使用语言的心理也跟着发生
In 1964, American scholar JBPride put forward the theory of “common change of language and social structure” in his book Sociolinguistics: when the social life changes or changes suddenly, the language as a social phenomenon Unambiguously change with the pace of social progress. Advertising as a purposeful and planned form of product promotion is also an integral part of the social culture. Advertising terms in ensuring the authenticity of the premise, to a large extent, also reflects the characteristics of the times. The author of the current part of the advertising language, from the perspective of the times the characteristics of the times: First, the trend of innovation in the new era since the people's values and ideology have undergone tremendous changes. The psychology of people using the language also follows