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研究造成不同人群对核电和火电风险感知差异的关键因素,并分析不同人群对这2种风险支付意愿(WTP)的差别。采用公众问卷调研法及多元统计法分析公众对核电和火电的风险感知。结果表明,年龄为30~39岁的人群以及教育程度为大专和研究生学历的人群对核电和火电的风险感知差别度具有显著差异性,同时也发现政府在人们对比核电和火电风险感知程度时扮演重要角色,即对政府信任度高的人对核电的风险感知度相对较低。风险支付意愿分析表明,不同分类人群对核电和火电风险的WTP值总体趋势一致,即女性高于男性,低龄组和高龄组高于中龄组,无业者和家庭主妇高于有固定职业者,受中等教育者高于受低等和高等教育者,30 000~50 000元年薪者高于其他年薪段人,外地游客高于移居者和本土居民。本研究为政府等决策机构选择有效目标人群提供了参考依据。
To study the key factors that cause different populations to perceive differences in risk perceptions of nuclear power and thermal power, and to analyze the differences in WTP between different groups of people. Public questionnaire survey and multivariate statistical analysis were used to analyze public perceptions of risks to nuclear power and thermal power. The results show that people aged 30-39 and people with educational level of college and graduate degree have significant differences in risk perception difference between nuclear power and thermal power and also find that the government plays a role in people’s perceived risk of nuclear power and thermal power An important role is that people who have a high level of trust in the government have a relatively low level of perceived risk toward nuclear power. Analysis of WTP willingness shows that the WTP values of nuclear power and thermal power in different categories of people have the same tendency, that is, women are higher than men, younger age group and senior age group are higher than middle age group, while unemployed and housewife are higher than regular occupations, Those with secondary education have a higher level of education than those with lower education and higher education. Those with an annual salary of 30,000-500,000 yuan are higher than those of other annual salaries and those who come in the field are higher than migrants and local residents. This study provides a reference for government and other decision-making organizations to choose effective target population.