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中国加入世贸组织以后,国有大中型企业在进行现代企业制度改革的同时,必须全力打造具有核心竞争力的品牌形象,以提升自身的国际竞争力。这首先取决于国有企业自身的改革力度和基本管理理念,也取决于企业运行的外部环境。在这方面,中原大化集团公司的一些做法为我们提供了深刻的启示。 中原大化集团公司坐落在河南省濮阳市,其前身是中原化肥厂,是国家“七五”期间的重点建设项目。在各级党委、政府特别是在濮阳市委、市政府的正确领导与大力支持下,公司艰苦创业,顽强拼搏,无私奉献,使集团公司保持了快速、稳步和健康发展,目前企业已经由单一尿素产品逐步发
After China's accession to the WTO, the state-owned large and medium-sized enterprises must make every effort to build a brand image with core competitiveness so as to enhance their international competitiveness while carrying out the reform of the modern enterprise system. This depends first of all on the state-owned enterprises' own reform efforts and basic management concepts as well as on the external environment in which the enterprises operate. In this respect, some of Zhongyuan Dahua Group's practices provide us with profound inspiration. Zhongyuan Dahua Group Company is located in Puyang City, Henan Province. Its predecessor was Zhongyuan Chemical Fertilizer Plant, which is a key construction project during the “Seventh Five-Year Plan” of the country. Under the correct leadership and strong support of Party committees and governments at all levels, especially in Puyang municipal Party committee and city government, the company has been making arduous pioneering work, hard work and selfless dedication, and has enabled the group companies to maintain rapid, steady and healthy development. At present, Product gradually hair