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市场营销是在企业发展和商业营销中为寻找目标市场而形成的经营理念,它对在医疗保健服务市场中寻求发展的医疗保健机构也适用。随着我国医疗保健服务市场、社会医疗保险业和医疗机构产权所有制的放开,国有医院将面临医疗保健服务市场新的发展机遇与挑战。石家庄市是河北省的省会城市,拥有省、市、区级及驻石部队、厂矿企业、民营等各类综合及专科医院,医院林立,技术力量雄厚,设备先进齐全,竞争非常激烈。我院是该市唯一的市级妇幼保健院。为了在夹缝中求得生存和发展,我们运用了以市场营销的方式,利用自身的
Marketing is a business philosophy developed in search of a target market in business development and commercial marketing. It also applies to healthcare organizations seeking to grow in the healthcare service market. With the liberalization of property rights ownership in China’s health care service market, social health insurance industry and medical institutions, state-owned hospitals will face new opportunities and challenges in the development of the healthcare service market. Shijiazhuang is a provincial capital city of Hebei Province. It has various general and specialist hospitals at the provincial, municipal and district levels and in the stone units, factories and mines and private enterprises. With a large number of hospitals and strong technical force, Shijiazhuang is equipped with advanced equipment and is highly competitive. Our hospital is the city’s only municipal MCH. In order to survive in the cracks and development, we use the marketing approach, using their own