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影视业是文化产业的一个核心部门,而且因音像效果好、价格低廉、十分方便,又是有效的传媒工具。戏曲、小说等制成影片、电视剧放映后,观众数量就会成百上千倍地增长,大大扩大其影响力,可直接带动戏剧、歌舞、相声、小品、杂技表演及小说出版等一系列产业的发展。不仅如此,还会造成相关景点旅游的火爆,带动旅游业的发展,并通过插播广告可带来巨大收益。那么,影视业的生存状况和发展前景又如何呢?本文对此做了分析,并对其发展对策进行了探讨。
The film and television industry is a core sector of the cultural industry. It is also an effective media tool because of its good audio-visual effects, low prices and convenience. Drama, fiction and other films made of television series, the audience will increase hundreds of thousands of times, greatly expanding its influence, can directly lead to drama, song and dance, crosstalk, sketch, acrobatics and novel publishing and a series of industries development of. Not only that, but it will also lead to the hot spots related to tourism, promote the development of the tourism industry and bring huge profits through in-stream advertisements. So, the survival and development prospects of the film and television industry, what about? This article made an analysis, and its development strategy were discussed.