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多年的公关教育工作使我感到对大学生德与能的培养,既是公关教学特有的内涵,又是时代赋予公关教学的重要使命。注重思想道德、的理性教化公关教学首要的是培养学生确立适应现代市场文化发展的公关思想道德理念和品格,为他们在未来从事的职业和社会工作中塑造良好的思想道德准则和人格基座。公关的客体是公众、社会,主体是社会组织,代表主体
Years of public relations education makes me feel that the cultivation of college students’ morality and ability is not only the unique connotation of PR teaching, but also the important mission entrusted by the times to public relations education. Pay attention to morality, rational education Public relations teaching is the primary training students to establish a modern market culture to develop public relations ethics and moral character and character, in their future career and social work to create a good ideological and moral standards and personality base. The object of public relations is the public, society, the main body is a social organization, the main representative