把销售作为企业经营的重点

• 作 者: 赵敏毅
• 出 处: 中国建材
• 发表日期: 1991年12期
• 关键词: 企业经营 目标市场 产品结构 赊销业务 营销战略 助销 用户意见 全员性 本地市场 承包责任制

销售是搞活企业的关键,是企业生产经营的核心。企业必须跟着市场走,市场要靠企业去寻找,必须摸准市场意向,及时调整产品结构,使销售具有超前性。通过销售实践和总结,我们包头市长征砖瓦厂销售工作总体来讲实现了五个转变,即:变单目标市场为多目标市场;

Sales is the key to invigorating the enterprise and is the core of the company’s production and operation. The company must follow the market, and the market must rely on the company to find it. It must be able to grasp the market intention and adjust the product structure in a timely manner so that sales can be advanced. Through sales practices and conclusions, we have achieved five changes in the overall sales of Changzheng Brick and Tile Factory in Baotou City, namely, the target market for change orders is a multi-target market;