中国传统文化软实力的文化叙事

• 作 者: 王云平
• 机 构: 南阳农业职业学院,
• 出 处: 东方企业文化
• 发表日期: 2015年23期

文化软实力作为一种软权力,是当前国家竞争的焦点,叙事是文化转化为话语获得权力的途径。中国传统文化以儒学为主导。儒家文化强调重义轻利的核心价值,东亚朝贡体系是古代中国传统儒家权利话语的结晶和产物。儒家文化的理论叙事有两种形式,一是精英内部的文化叙事,是一种史官叙事模式,二是面向大众宣传的文化作品叙事。通过叙事实现主流价值对大众思想行为的权力控制和操纵。

As a kind of soft power, cultural soft power is the focus of current national competition. Narration is the way that culture is transformed into the power of discourse acquisition. Chinese traditional culture is dominated by Confucianism. Confucianism emphasizes the core value of grasping justice and lightness, and the tribute system in East Asia is the crystallization and product of the ancient Chinese traditional discourse of rights of Confucianism. There are two kinds of theoretical narratives of Confucianism: one is the cultural narrative inside the elite, the other is the historical narrative model, and the other is the narration of the cultural works for publicity. Through the narrative to achieve the mainstream value of the mass ideological and behavioral control and manipulation of power.