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创业开服装店,一定要给自己的店一个明确的市场定位,比如你针对的是哪一类消费人群,你销售的是哪类服装,你的价格区间等等。通常讲,服装店市场定位包括以下方面:商品风格定位:决定开店之前,应首先考虑商品的风格定位。商品风格多种多样,可以是以单一品牌的商品进行结构规划,也可以是以服装散货群体系列的商品进行结构规划。商品定位:服饰商品按不同的分类标准有不同的分类
Venture opened clothing store, be sure to give your shop a clear market positioning, such as what type of consumer groups you are targeting, what kind of clothing you sell, your price range and so on. Generally speaking, the clothing store market positioning includes the following aspects: Product style positioning: Before deciding to shop, should first consider the style positioning of goods. A wide range of product styles, can be a single brand of product structure planning, can also be based on the bulk of the clothing bulk product structure planning. Product positioning: apparel products according to different classification criteria have different categories