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特色,浅言之,即自己独有而他人没有,它使“自己”和“他人”能够相区别。作为报人来说,没有谁不希望自己所办的报纸能够与别人所办的报纸区别开来,办出自己的特色,其道理就像一个企业总想创出能够使自己在激烈的市场竞争中站稳脚跟的名牌产品一样。然而,企业创名牌是何其之难,办报何尝也不是如此。 就拿经济类报纸的周末版来说吧。客观地讲,近些年来其发展速度不谓不快,规模不谓不大。据不完全统计,现在几乎所有的经济类甚至信息类的报纸都办有周末版,但是,上百份经济类报纸的周末版中,真正办得有特色的实在是屈指可数。原本与党报
Characteristics, in short, that their own unique and not others, it “self” and “others” can be distinguished. As informants, no one does not want to be able to run newspapers that can be distinguished from newspapers run by others and set their own characteristics. The truth is that an enterprise always wants to create a company that can make itself competitive in the fierce market In the same brand-name products stand firm. However, creating a brand name is the hardship of business, the newspaper is not the case. Take the weekend edition of Economic Newspaper. Objectively speaking, the speed of its development in recent years is not unpleasant, the scale is small. According to incomplete statistics, almost every newspaper in the economic and informational categories now runs a weekend edition. However, there are only a few really influential weekend newspapers on economic newspapers. Originally with the party newspaper