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2015年9月1日新广告法实施前,医疗广告的监管由工商、卫生、中医药管理部门执行,但由于法律法规不完善、法律效力较低等因素的影响,违法医疗广告泛滥,大量违法医疗广告严重危害了医疗市场竞争秩序及患者合法权益。本文对创建卫生城市背景下泰安市违法医疗广告监测数据的变化进行了分析。在创建卫生城市复审这一大背景下采取的一系列医疗广告监管措施(政府重视、严格划分责任、责任具体到人)使违法医疗广告数量大幅下降。探索医疗广告监管新方式,违法医疗广告可以被遏制甚至被消除。
Before the implementation of the new advertisement law on September 1, 2015, the regulation of medical advertisements was implemented by the administrative departments for industry and commerce, health and Chinese medicine. Due to the imperfect laws and regulations and the low legal effect, the advertisement of illegal medical advertisements flooded and a large number of illegal Medical advertisements seriously endanger the competition order in the medical market and the legitimate rights and interests of patients. This article analyzes the changes of monitoring data of illegal medical advertisements in Tai’an City in the context of creating a health city. A series of regulatory measures for medical advertisements (the government attaches importance to and severely divides responsibilities, and the responsibility is specific to people) adopted in the context of establishing a review of health cities have sharply reduced the number of illegal medical advertisements. Exploring new ways of monitoring medical advertisements, illegal medical advertisements can be checked or even eliminated.