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业内高层决策人和专家学者们认为,21世纪广电竞争将集中体现在节目资源的竞争。在资源共享的信息时代,如何独具匠心地开发、运用节目资源,是频道运作的经营技巧,如何通过对资源的有效、合理整合以达到吸引目标受众的目的,则是频道经营的根本。电视媒介面对内挤外压的严峻形势,从高层决策人到普通制片人无不增强了市场意识,通过低成本运作,
Senior policy makers and experts and scholars believe that in the 21st century radio and television competition will focus on the competition in the program resources. In the information age of resource sharing, how to develop and use program resources with unique originality is the operating skill of channel operation. How to reach the target audience through effective and reasonable integration of resources is the fundamental of channel management. In the face of the severe situation of the pressure from inside and outside the TV media, the television media enhanced the market awareness from high-level policy makers to ordinary producers. Through low-cost operation,