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近年来,在我国众多与互联网结合的商业模式里,O2O模式是其中发展较为迅速的一个模式之一,其地位日益重要。而在整个O2O模式里面最为核心的则是O2O平台商,其连接着O2O两端的商家与消费者。本文以腾讯公司为例,主要研究腾讯在O2O模式中的布局,同时分析腾讯在布局时遇到的问题与阻碍,如资源整合较低、微信的社交性与商业性的冲突、微信支付使用率低等,并针对腾讯布局O2O模式的问题提出相对应的对策。
In recent years, among the many Internet-based business models in our country, the O2O model is one of the more rapidly developing modes and its status is increasingly important. The core of the O2O model is the O2O platform, which connects businesses and consumers on both sides of O2O. Taking Tencent as an example, this paper mainly focuses on the layout of Tencent in O2O mode. At the same time, it analyzes the problems and obstacles Tencent encounters in the layout, such as low resource integration, the social and commercial conflict between WeChat and WeChat payment usage Low, and Tencent layout O2O model for the issue of the corresponding countermeasures.