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近年来,随着我过对外开放和加快收入水平速度不断加快,继续深化金融体系,银行业的竞争日益加剧,越来越多样化和个性化的个人客户的金融需求。如何适应零售银行业务竞争的日益激烈,如何在激烈的竞争中争取主动,在银行零售银行业务活动的指导营销中,无疑将发挥越来越重要的作用。
In recent years, with the acceleration of opening up to the outside world and the acceleration of income levels, the banking system has continued to deepen the financial system. The banking industry has become increasingly competitive and more and more diversified and personalized financial needs of individual customers. How to adapt to the increasingly fierce competition in the retail banking business and how to gain the initiative in the fierce competition will undoubtedly play an increasingly important role in the direct marketing of bank retail banking activities.