汉狮影视广告创意新作

• 出 处: 中国广告
• 发表日期: 2011年01期
• 关键词: 影视广告 精神分析理论 电视广告 哥白尼 日心说 品牌忠诚 达尔文 创意 王老吉 神坛

电视广告建立品牌忠诚的无意识弗洛伊德曾经说过,人类有史以来曾经受过三次重大耻辱,一次是哥白尼的日心说,将人类从主宰宇宙的神坛上拉了下来;第二次是达尔文的进化论,将人类从主宰地球的神坛上拉了下来;第三次,就是精神分析理论,将人类从自我主宰的

Television Advertising The unconscious of brand loyalty, Freud, once said that mankind had suffered three major shameful times ever, once Copernican’s heliocentricity had claimed that mankind was pulled down from the altar of domination of the universe; the second was Darwin The theory of evolution, which has pulled mankind down from the altar of earth, and the third is the theory of psychoanalysis, which separates humankind from self-domination