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高等职业教育的目标是培养拥有一定的理论知识、实践能力强的高技术应用型人才。高职教育的深化改革提出,高职教学应满足培养学生综合能力的开发以及未来职业能力的需要。“旅游市场营销”课程是高职旅游专业的主干课程,通过分析高职旅游专业“旅游市场营销”课程教学重要性,从教学目标、教学内容、教学方法、教材建设、考核评价五个方面对“旅游市场营销”教学进行改革与实践,从而构建一个崭新的基于职业能力培养的高职“旅游市场营销”课程教学体系。
The goal of higher vocational education is to cultivate high-tech applied talents possessing certain theoretical knowledge and practical abilities. The deepening reform of higher vocational education puts forward that higher vocational teaching should meet the needs of developing students’ overall abilities and future professional abilities. “Tourism Marketing” is the main course of tourism major in higher vocational education. By analyzing the importance of teaching tourism in higher vocational education “tourism marketing ”, from the teaching objectives, teaching content, teaching methods, teaching material construction, evaluation In five aspects, reform and practice “tourism marketing ” teaching, so as to build a new vocational education based on vocational training “tourism marketing ” course teaching system.