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据专家预测,在知识经济的带动下,21世纪前期是产业技术飞速发展的“黄金时代”。与此相适应,产品和市场将出现全新的变化,80～90%的现有产品将被降低档次销售,或被迫廉价抛售甚至彻底淘汰,被结构全新、功能更优的产品所取代。因此,产品创新导致的竞争加剧是未来市场发展的必然趋势,增强新产品的设计、开发能力,抢占市场竞争的制高点,是企业迎接未来挑战的唯一选择。而开发新产品的关键是创新思维方法,拓展新的思路。
According to experts’ prediction, driven by the knowledge-based economy, the early 21st century was the “Golden Age” with the rapid development of industrial technology. In line with this, new changes will take place in products and markets, with 80-90% of existing products being downgraded or being forced to sell at low prices or even eliminated completely, replaced by new, more functional products. Therefore, the intensified competition caused by product innovation is the inevitable trend of future market development. Enhancing the design and development capabilities of new products and seizing the commanding height of market competition is the only choice for enterprises to meet the challenges of the future. The key to developing new products is to innovate ways of thinking and develop new ideas.