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记者:近些年,各家电视台可谓百家争鸣,选秀、相亲等各类栏目推陈出新,然而跟风及借鉴现象屡见不鲜,在节目同质化的今天,各档栏目该如何脱颖而出?在2011下半年会不会出现一股新的热潮?李豹:目前我国很多电视栏目套用国外的成熟模式,风险小、投入少、收视有保障,是套用现象屡见不鲜的三大原因。栏目同质化的根源还是中国电视栏目研发的人力物力相对比较匮乏,电视栏目的研发没有受到重视。很多电视台出于收视率与广告收入的压力,最终选择了快速有效的拷贝方式,既能短期内提升收视率,又能带来良好的广告收入,但是“火什么,毁什么”的现象也为这种模式的栏目敲响了警钟。
Reporter: In recent years, all kinds of television stations can be described as a hundred schools of thought contests, draft, blind date and other sections of the introduction of new, but to follow suit and learn from the common phenomenon in the program of homogenization today, the stalls how to stand out? In the second half of 2011 will not There is a new upsurge? Li Bao: At present, many television programs in China apply mature foreign models, with low risk, less investment, ratings are protected, the phenomenon is not uncommon application of the three major reasons. The root of the homogenization of the part is that the manpower and material resources developed by China’s television program are relatively scarce, and the development of the television program has not been taken seriously. Many television stations out of the ratings and advertising revenue pressures, the final choice of a fast and effective way to copy, both in the short term to enhance the ratings, but also bring good advertising revenue, but “fire what, what to destroy” phenomenon This part of the model also sounded the alarm.