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《新闻知识》2002年第6期发表欧阳照的文章《内涵——报纸在新闻竞争中的灵魂》文章指出,随着报业的发展,内涵已经逐渐成为报纸在新闻竞争中的灵魂。文章认为,从九十年代以来,报纸同质化的趋向日益明显,报纸内容雷同成为了一个突出的问题。这样的后果是报纸之间往往爆发价格大战,形成恶性竞争。导致报纸内容雷同的主要原因就在于:新闻的来源趋同,定位重叠,特色不“特”。文章指出,报纸的内涵也是一种特色,但他不是一般的特色,他是报纸在更高层次上树立的品质和风格。回顾进入九十年代以来,大特写、大扫描式报
“News knowledge” in 2002 the sixth issue of Ouyang Zhao article “content - the soul of the newspaper in the news competition” article pointed out that with the development of the newspaper, the connotation has gradually become the soul of the newspaper in the news competition. The article holds that, since the nineties, the trend of newspaper homogenization has become increasingly evident. The similarity of newspapers has become a prominent issue. The consequence is that price war often breaks out between newspapers and forms vicious competition. The main reason leading to the same content of the newspaper lies in: the convergence of the source of the news, positioning overlap, the characteristic is not “special ”. The article points out that the connotation of the newspaper is also a feature, but he is not a general feature. He is the newspaper at a higher level to establish the quality and style. Looking back into the nineties, the big feature, big scan newspaper